Campaign · 2024
Telling a neighbourhood its library is open late.
A network of five neighbourhood libraries extended its opening hours into the evening. Hardly anyone noticed. The campaign had to change that with a small budget.
Challenge
Libraries are seen as quiet, daytime places. The campaign needed to feel welcoming at night without looking like a bar promotion.
Approach
Large clock numerals in bright colours on posters, bookmarks and window stickers, each showing the new closing time of the nearest library.
Result
Evening visits grew steadily over the following season, and the numerals are now part of the libraries’ permanent signage.
Project details
- Client — Bezirksbibliotheken Nord
- Year — 2024
- Discipline — Campaign
- Location — Berlin, Germany
Credits
- Design — Jamie Park
- Copywriting — Mira Schulz
- Printing — Druckerei Kranich