Identity · 2024
One identity for twelve very different makers.
Studio Kin is a shared workshop for twelve makers, from a bookbinder to a furniture builder. They needed a common identity for open days and online sales that would not erase each maker’s own brand.
Challenge
Twelve members, twelve opinions and a shared budget that had to be agreed by all of them.
Approach
The letters K, I and N interlock in many configurations, and each member received their own arrangement and colour within one system.
Result
Open days now draw visitors for the whole studio. Members use their arrangement alongside their own brands.
Project details
- Client — Studio Kin
- Year — 2024
- Discipline — Identity
- Location — Berlin, Germany
Credits
- Design — Jamie Park
- Photography — Lina Hoffmann