Brand Identity · 2026
Skincare that looks as honest as its ingredient list.
Vera makes six skincare products in a small lab in Neukölln. The founders wanted an identity that felt friendly and clinical at the same time, and packaging that could be printed in short runs.
Challenge
Small print runs ruled out special finishes, and every label had to carry long ingredient lists in three languages.
Approach
I designed a rounded wordmark, a colour for each product family and a label grid where the ingredient list becomes part of the design instead of fine print.
Result
The range launched in eight independent shops. The labels are printed digitally in runs as small as two hundred.
Project details
- Client — Vera Skin
- Year — 2026
- Discipline — Brand Identity
- Location — Berlin, Germany
Credits
- Design — Jamie Park
- Photography — Lina Hoffmann
- Copywriting — Vera Skin